Organic Social Media Growth
A monthly content engine — planning, filming, editing, posting, community management and reporting — that keeps your brand visible week after week without you needing to chase it.
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Since 2016, in Brisbane
Claimfrost is a small studio with a stubborn belief in doing social media properly
Claimfrost started in a South Brisbane share office with two laptops, one camera and a growing frustration with how agencies treat clients. Nine years later we are a team of eleven, still small by choice, still answering our own emails. This is the story of what we build, who builds it, and why brands keep coming back.
11
People on the team, all senior
147
Brands helped since opening
92%
Client retention across retainers
3,400+
Content assets produced last year
Who we are
We grew slowly, on purpose
Claimfrost was never going to be a fifty-person agency chasing billable hours. The founders had both worked inside large agencies and watched what happens when growth outpaces care — juniors running accounts, strategy written by committee, and clients reduced to a line on a spreadsheet. So we built something different. We take on a limited number of clients each year, and each one gets a senior lead who is genuinely invested in the outcome.
That means saying no sometimes. It means turning down retainers that would have made the quarter look great on paper but would have stretched the team thin. And it means we can still look a client in the eye after a bad month for their brand, because we were the ones on the campaign, not a freelancer we subcontracted.
Tight team, senior only
Numbers you can audit
Our story
From a share office to a small studio with real clients
The milestones we actually care about, in the order they happened.
2016
Two laptops in South Brisbane
Claimfrost kicks off with three clients: a Fortitude Valley café, a fitness coach and a small fashion label. First shoot day happens in a client's backyard.
2018
First proper studio
We move into a dedicated production space, hire our first full-time editor and start taking on paid social work alongside the organic retainers.
2021
Creative team doubles
A content producer, community manager and media buyer join the team. Client list grows to thirty and the reporting system gets rebuilt from scratch.
2025
Eleven people, forty-one clients
We are still in South Brisbane, still small on purpose, and still turning down work when we cannot give it the attention it deserves.
Our philosophy
Four things we believe, even when they are inconvenient
Agencies love to talk about values, but what actually matters is how you behave when a client is unhappy and nobody is watching. These are the principles that guide us in those moments.
Honest first, always
If a campaign is failing, you hear it in week two, not in the quarterly review. Bad news early is worth more than good news late.
Boring consistency wins
Posting twice a week for a year beats one viral hit every quarter. We build rhythms, not fireworks.
Craft still matters
A hook is worthless if the edit is sloppy. We grade colour, check audio and obsess over the first three seconds of every video we ship.
People before platforms
Algorithms change every six months. Humans do not. If content does not speak to a real person, no platform update will save it.
The team
The humans behind your brand's content
Four people, one studio, zero account shuffling. You meet the people who actually do the work.
Hana Whitmore
Creative Director
Runs every shoot day and hates a crowded frame. Formerly an ad agency art director.
Claire Bennet
Community Manager
Answers DMs like a real person and remembers every client's tone of voice by week two.
Ravi Chandra
Senior Video Editor
Cuts every short-form piece by hand. Will fight you politely about pacing.
Tom Ellery
Production Lead
Sets up every shoot day, manages equipment and never travels without backup batteries.
What we do
Two services, run by the same people who wrote this page
We are not a full-service agency and we have no plans to be one. These two services are what we do every single day.
Paid Social Advertising
Media buying across Meta, TikTok and LinkedIn, with weekly creative testing, daily optimisation and reporting you can actually read without needing a marketing degree.
Learn more
Selected work
A few projects we are proud of
Real numbers from real clients, published with their permission.
Hospitality
Fortitude Valley café group
Rebuilt their content rhythm around reels. Weekend bookings up 74% after six months of consistent posting.
E-commerce
Sydney skincare label
Cut cost per purchase by 37% in one quarter while tripling monthly ad spend. Still running today.
B2B
Melbourne SaaS platform
Founder-led LinkedIn content plus retargeting. Inbound demos tripled in nine months with zero cold email.
Client care
What it is actually like to work with us
Every client gets more than a monthly report. Here is the stuff that happens behind the scenes that most agencies never bother to tell you about.
- A shared messaging channel with your lead, not a ticket system
- Written summaries at the same time every month
- Quarterly strategy calls with the founder, not a junior
- Full access to your own platform accounts at all times
- Flat fees, no percentage-of-spend kickbacks
From our journal
Things we have written that are worth reading
Strategy
Why Organic Social Quietly Beat Paid Ads for Australian Brands This Year
We run the numbers on every account we manage, and organic keeps showing up stronger than paid at the same spend. Here is the honest trade-off and how to balance both.
Read the full piece
Reporting
Five Metrics Our Social Managers Actually Watch Every Morning
Vanity metrics do not tell you what to fix. Here are the five daily numbers our team tracks across every client account, and why saves beat likes every time.
Read the full pieceIf this sounds like the kind of agency you want, let's talk
We are taking on two new retainer clients this quarter. Send a short note about your brand and we will come back with a real answer about whether we are the right fit.