Paid Social Advertising
Paid social only works when the numbers are honest. Claimfrost builds full-funnel campaigns across Meta, TikTok and LinkedIn, tests creative relentlessly and cuts the spend that is not pulling its weight, so your cost per acquisition keeps falling instead of creeping up.
Creative volume is what wins auctions
We ship thirty to sixty ad variations a month so the algorithm always has fresh options to work with. Boring creative is the fastest way to burn a budget and we do not let that happen.
See our ad libraryMedia buying is a discipline, not a guessing game
Plenty of agencies will happily spend your budget and send a screenshot at the end of the month. That is not what we do. Claimfrost treats paid social like a trading desk — daily checks on spend, frequency and creative fatigue, weekly test launches, and a feed of data that tells us exactly where the next dollar should go. Whether you are a DTC brand pushing forty thousand a month or a services business spending three thousand, the discipline is identical. Structure, testing and clean attribution. Get those three right and paid social becomes the most predictable channel you own.
Account structure built for scale
Clean campaign architecture, consolidated audiences and proper conversion tracking set up before we spend a cent. It is unglamorous work and it is what makes everything else hold together.
Creative testing as a weekly habit
Every Monday we launch new hooks, formats and offers. Losers get killed fast, winners get scaled hard, usually within the same week they go live.
Deep platform expertise across the channels that matter
We hold current certifications across Meta, TikTok and LinkedIn, and we have managed accounts from two thousand to four hundred thousand a month. That range teaches you things a single big client never would, like how to make a tight budget punch above its weight.
Full-funnel campaign architecture
Prospecting, retargeting and retention campaigns built as one system, with audiences that do not cannibalise each other.
Server-side tracking and clean attribution
With cookies on the way out, we set up server-side events and first-party data so your reporting actually reflects what is happening in the account.
Budget pacing you can trust
No month-end panic spending. We pace budgets daily across campaigns so your spend curve stays smooth and your results stay steady.
Transparent fees, tied to the spend we manage
No percentage-of-spend games and no hidden platform kickbacks. You always know exactly what we cost.
Launchpad
For brands testing paid social for the very first time.
- Up to fifteen thousand dollars of monthly ad spend managed
- Two campaign builds per quarter
- Pixel and conversion tracking setup
- Fortnightly performance report
Velocity
For brands scaling past their first profitable quarter.
- Up to sixty thousand dollars of monthly ad spend managed
- Weekly creative testing rounds
- Server-side tracking implementation
- Monthly strategy call with your media buyer
Dominate
For established advertisers running serious budgets.
- Ad spend above sixty thousand dollars managed at a fixed fee
- Dedicated media buying team of two
- Creative production coordination included
- Live dashboard plus weekly check-ins
How we take a paid account from chaotic to controlled
Same sequence every time, because it works. Most clients see the account stabilise inside the first month and improve from there.
Book a strategy sessionAccount and pixel audit
We dig through your existing setup looking for broken tracking, overlapping audiences and campaigns quietly wasting money every day.
Tracking rebuild
Server-side events, conversion API connections and UTMs configured properly, so every report you read is based on real signal rather than guesswork.
Campaign architecture
We map prospecting, retargeting and retention layers, set budgets per stage and define what success looks like for each one.
Creative testing sprint
An initial batch of thirty ad variations goes live in week two, giving the algorithm enough options to find your cheapest conversions.
Daily optimisation
Bids, budgets and audiences get adjusted every working day. No set-and-forget, and no waiting until month end to discover a problem.
Scale and expand
Once cost per acquisition is stable, we push budget into the winners and open up new platforms, audiences and geographic markets.
What our paid campaigns have been doing lately
A snapshot of live and recently closed campaigns across Australian e-commerce, services and B2B accounts.
The honest answers before you hand over a budget
We would rather answer the hard questions up front than surprise you three months into a retainer.
Get your questions answeredTell us about your campaign goals
Send through your current spend, target cost per acquisition and what you have already tried. We will reply with an honest read on whether paid social is the right move right now.