• +61 7 3174 9286
  • claimfrost@gmail.com
  • 275 Grey St, South Brisbane QLD 4101, Australia
The Claimfrost journal

Straight-talk notes on social media that actually works in Australia

No listicles about "10 growth hacks the gurus won't tell you". No recycled advice from a twelve-month-old US marketing blog. Everything on this page is written by the same team that runs live campaigns every day for Australian brands, and it is based on what we are actually seeing inside client accounts. Some of it will surprise you. Some of it will annoy you. All of it is honest.

Start here

The one we would read first

Featured article about organic social beating paid advertising for Australian brands
Strategy · Featured

Why Organic Social Quietly Beat Paid Ads for Australian Brands This Year

We ran the numbers on every account we manage, and something kept showing up that we did not expect. For roughly two-thirds of clients, organic content was driving a bigger share of total pipeline than paid ever did at the same spend level. This piece explains where the money actually goes, why the balance has shifted, and how to structure a retainer when organic quietly becomes your primary channel.

Read the full piece
All posts

Everything we have written so far

A short but growing list. We would rather publish two pieces a month that are actually worth reading than a dozen filler posts that are not.

Themes we write about

Three things we think about all day

These are the topics that keep coming up with clients, in kickoff calls, in monthly reviews and over the odd Friday debrief.

Organic growth systems

Editorial calendars, content engines, creator partnerships and community management — the boring, consistent stuff that compounds over years.

Paid media that pays back

Campaign structure, creative testing, attribution and the tactical decisions that decide whether your ad spend goes up in smoke or makes a return.

Reporting that tells the truth

Which metrics actually matter on a Tuesday morning, why most agency dashboards hide the interesting numbers, and how to build a report your client reads.

What we actually do

If you like the thinking, here is where it comes from

Every article on this page is written by someone on the team behind these two services.

Organic social media growth service at Claimfrost

Organic Social Media Growth

Content engine, community management and reporting as a monthly retainer. The thinking behind most strategy articles on this blog comes straight from this service.

Explore the service
Paid social advertising service at Claimfrost

Paid Social Advertising

Media buying across Meta, TikTok and LinkedIn with weekly creative testing. Everything we write about attribution and testing comes from doing it every day.

Explore the service
Once a month

Get the next article by email

One email a month, one useful idea, no sales pitch. It is the same thing you would get if you were on one of our retainers, just less frequent.

Your email stays private. See our Privacy Policy for how we store it.

Want this kind of thinking applied to your own brand?

If any of these articles hit a nerve, we can talk about your specific situation. Claimfrost takes on a small number of new retainer clients each quarter, so if the timing is right, getting in front of us sooner helps.

Get in touch About us