Why Organic Social Quietly Beat Paid Ads for Australian Brands This Year
We looked at every account we manage and organic kept showing up stronger. Here is where the money goes and how to get the balance right.
Read the full pieceEvery number on this page is the number you pay. No setup fees dressed up as onboarding, no percentage-of-spend games, no surprise invoices mid-month. Pick a plan, we will tell you honestly if it fits, and if it does not we will say so before you sign anything.
Whatever number you see is what you get invoiced. GST is noted separately because that is the law, not a surprise.
Retainers roll monthly after the first three months. No twelve-month contracts hiding in the small print.
Our fees are flat, so we never have a reason to push your budget higher just to boost our own invoice.
Plans are not one-way doors. Move up when content is working, scale back when it is quiet.
We run two core services: organic content and paid media. Here is the honest breakdown of every plan we offer.
Content production, community management and reporting run by our in-house team.
For brands just getting serious about organic social.
$2,850
per month plus GST
Our sweet spot for brands posting three to four times a week.
$5,400
per month plus GST
Full-scale organic program with creator partnerships built in.
$9,600
per month plus GST
Media buying across Meta, TikTok and LinkedIn with flat monthly management fees.
For brands testing paid social for the very first time.
$1,650
per month, rolling
For brands scaling past their first profitable quarter.
$3,800
per month, rolling
For established advertisers running serious monthly budgets.
$7,400
per month, rolling
Organic and paid work best as one system, and we charge less when you let them interact.
Sprout organic plus Launchpad paid, run as one integrated plan.
$4,120
per month plus GST — save $380
Best fit for a brand spending around $10,000 a month on ads while building a real organic base.
Grow organic plus Velocity paid, our most common setup for scaling brands.
$8,280
per month plus GST — save $920
Built for DTC and services brands pushing $30,000 to $60,000 a month in ad spend.
Compound organic plus Dominate paid, fully integrated with creator partnerships.
$15,100
per month plus GST — save $1,900
For brands spending six figures a month on ads who want every channel working as one machine.
Some agencies nickel and dime you for the basics. We would rather just include them, tell you up front and get on with the work.
Editorial calendar, brief writing and channel plans are part of every retainer, not an add-on invoice.
Every post comes with copy written in your brand voice by someone who has read your guidelines.
One page, plain English, published on the same day every month. No forty-slide decks nobody reads.
A shared messaging channel with the person running your account, not a ticket queue.
We would rather list these now than surprise you later. All pass-through costs are invoiced at cost with receipts attached.
Paid directly to Meta, TikTok, LinkedIn or Google on your own accounts. We never take a cut of media budget.
When we bring in creators, their rates are quoted up front and billed at cost with no agency markup.
Licensed assets used in your content are passed through at cost, receipts included in your invoice.
Shoot days outside South East Queensland include travel at cost. We will always quote before booking.
We do not push the biggest plan. We push the one that will actually work for the size of your business right now.
Thirty minutes on the phone or video. We ask about your goals, audience and what is not working right now.
We send a written recommendation with the exact plan we think fits, plus the reasoning behind it.
You review the scope, ask any questions and approve. Nothing starts until you give a clear yes.
Contract signed, first invoice issued, kickoff call booked. Most clients are producing content in ten days.
A quick comparison if you want to see the differences without opening every tier description above.
| Included | Sprout | Grow | Compound |
|---|---|---|---|
| Monthly posts | 12 | 20 | Unlimited from shoots |
| Shoot days | 1 half day | 2 full days | 4 plus on-site |
| Community management | Weekly | Daily | Daily plus monitoring |
| Creator partnerships | Optional add-on | Included pipeline | |
| Strategy calls | Monthly email | Quarterly workshop | Bi-weekly |
| Reporting window | Monthly summary | Monthly plus mid-month | Live dashboard |
If your question is not here, ask it directly. We would rather talk it through than have you guessing about invoices.
Ask about pricingNo paid reviews, no polished case study fluff. Just what real clients have told us.
We were paying more elsewhere and getting less. The Compound plan felt expensive at first, but the content pipeline it gave us made the ROI obvious by month three.
The flat fee on paid social was the deciding factor. No percentage-of-spend games meant I could scale budget without my agency bill ballooning every month.
They recommended the smaller plan when we asked them to pitch bigger. That honesty alone was worth the retainer, and we have stayed for two years.
We looked at every account we manage and organic kept showing up stronger. Here is where the money goes and how to get the balance right.
Read the full piece
If you are paying for a retainer, you should know what the team is checking daily. These are the five numbers that matter from our side.
Read the full pieceTell us your budget, your goals and what you have tried already. We will come back with a straight recommendation, even if it is "start smaller than that".